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Ideation expert | Writer | Embarrassing dad
AI
With the rise of ChatGPT came the rise of 'thought leaders' flooding your Linkedin feed. Coincidence? Maybe but probably not. It's never been easier to wake up and decide to a sales guru, tell AI to write ten articles a day on sales, and boom -
Big Ideas
Stuck happens to the best of us. You know you need to write something but you've got nothing. So you stare at the blank page, growing more frustrated and doubting your creative abilities. "Maybe that's it for me, my idea reservoir is drained - time
The Art of Story
Stories are the backbone of human communication, from ancient myths whispered around campfires to blockbuster novels and binge-worthy series. But what makes a story stick? It's not just the words or the ideas, it's the underlying structure that gives it shape, rhythm, and resonance. A well-structured
The Art of Story
In the world of storytelling, few elements are as pivotal the hero or anti-hero, who anchors the narrative and propels it forward. Whether you're crafting an epic fantasy, a gritty thriller, or a introspective drama, this protagonist isn't just a figurehead; they're the heartbeat
Neuroscience
For decades, creativity was treated like a mystery. An act of divine inspiration. A muse whispering in the dark. Neuroscience has since stripped away the myth, not to kill the magic, but to map it. We now know creativity isn’t a single “spot” in the brain. It’s a
Hacking Creativity
In a world where innovation drives progress, many turn to unconventional methods to spark their creative fire. Enter psilocybin, the active compound found in certain species of mushrooms, often dubbed "magic mushrooms." Long revered in indigenous cultures for its mind-expanding properties, psilocybin is at the forefront of scientific
Ideas come and go. Execution is the part that decides whether your idea becomes real or dies in the notes. Every creative knows the rush of the spark, the flash where something brilliant forms in your mind, perfect, clean, alive. But most ideas never survive the morning. They decay in
Brainstorming
You sit down to create, and nothing. The screen or page stares back. Every thought feels flat, forced, or worse, familiar. Idea-block is the creative freeze that can hit anyone who makes things for a living. Designers, writers, strategists, founders - we all hit that silent wall where inspiration used
Hacking Creativity
Long before creativity was a topic of neuroscience or productivity, Indigenous peoples understood it as something sacred, a current that flowed through ritual, breath, and connection to the natural world. One such ritual substance is hapé (also spelled rapé), a finely ground preparation of powdered tobacco, plants and ashes used
Neuroscience
Creativity is often seen as a mysterious gift, a spark that ignites novel ideas and groundbreaking innovations. But what if the secret to unlocking your creative potential lies not just in practice or talent, but in something as fundamental as your mood? From a neuroscientific perspective, a positive mood is
Brainstorming
We all want better ideas. But most people wait for them like a bolt of lightning that may or may not strike. The truth is, ideas don’t arrive out of nowhere. They assemble themselves out of everything we’ve seen, felt, and thought before. Ideation is less about summoning